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Successful
businesses depend on word of mouth. Word-of-mouth
advertising is the best advertising there is. BNI
provides a structured and supportive system of giving
and receiving business. It does so by providing an
environment in which you will develop personal
relationships with dozens of other qualified business
professionals. By establishing this "formal"
relationship with other people, you will have the
opportunity to substantially increase your business.
GOOD
REFERRALS
Good Referrals
offer the opportunity to do business with someone who
is in the market to buy your product or service.
Although not a guaranteed sale, a good referral is an
open door to discuss your business with someone who is
interested in your product or service. Each member
knows several people. This extended network is a rich
data base of potential business available to members
of BNI.
WORD OF MOUTH
Word of Mouth is the most cost-effective form
of advertising possible. BNI provides a structured
environment for the development and exchange of
quality business referrals for both men and women. By
comparison, getting referrals through a one day 4"x4"
display ad costs an average of $1,568.00, based on
another a survey published in The World's Best Known
Marketing Secret. Based on a survey conducted by Dr.
Ivan R. Misner, each member of BNI passes an average
of over $15,660 worth of potential business to other
members in one years' time.
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Increased exposure to many other people and
businesses.
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Substantially increased business through networked
referrals and recognition by one's peers.
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Tools to network more effectively, including an
orientation cassette tape giving the "Formula for
Success" in BNI, a, badge, a vinyl card holder to
carry members' business cards, referral slips,
marketing materials for your chapter and much, much
more.
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Participation in up to 52 networking meetings per
year.
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Participation in business tradeshows (where you'll
have an opportunity to market your chapter and your
business).
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Free periodic workshops on networking.
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And much, much more!!!
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